European University
Below is a selection of research papers from a previous seminar, ‘Media Worlds: An Introduction to Discourse Analysis’, which drew on Critical Discourse Analysis and Discursive Psychology to investigate the media’s role in maintaining and changing power relations today, what media representations ‘do’ (what social activities they perform), and ways of analysing language/symbols to illuminate these processes.
The papers are in pdf format - a free reader can be downloaded from Foxit.
Advertising Discourse| Absolut Vodka
- Martin Begoll (Absolut)
- Noémie Causse (counter discourses)
- Tim Dörflinger (Skyy vodka)
- Katrin Umlauft (counter discourses)
Advertising Discourse | Dove Campaign for Real Beauty
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Advertising Discourse | Apple TV Ads